Browsing by Author "Odongo, W.,"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Performance perceptions among food supply chain members
    (Emerald Group Publishing Limited, 2016-03-03) Odongo, W.,; Dora, M.,; Molnar, A.,; Ongeng, D.,; Gellynck, X.
    Purpose – A good supply chain relationship quality (RQ) is a crucial precursor for any stable exchange relationship which ensures relationship continuity. Although empirical research suggests that strengthening RQ improves supply chain performance (SCP), most studies have focused on dyadic business relationships. To fully understand the relational behaviour of a firm embedded in a supply chain, we need to look beyond the dyad into triads. The purpose of this paper is to investigate how SCP is influenced by RQ in a triadic agribusiness supply chain. Design/methodology/approach – Evidence is drawn from a quantitative survey of 150 agribusiness firms in the maize supply chain in Uganda. Data were collected in triadic context from 50 direct supply chains each composing of a supplier, focal firm and customer. Multi-group structural